Social media is changing all the time.
Whether its:
- Facebook and its hashtags
- Twitter and its profile layout
- Pinterest and its promoted pins
As a marketer, you have to stay on top of all these changes.
The best way is to keep up with the news and subscribe to popular marketing blogs.
An even better way is to understand the basics that work on all popular social networks.
Although there are distinctive ways for posting on each social network.
In this blog post we will learn optimisation tips that all social media accounts share.
Let’s dive right in.
Optimise Social Media Account
Make Your Avatar, Your Logo
So people know it’s your brand on a social network.
Make your avatar your logo and keep it the same on all your accounts.
Make Your Username, Your Company’s Name
People will mention you on social media, using your brand name.
So make your social media username, your brand name.
Change it a little if your brand name is:
- A common word
- A common phrase
- It’s too long
Post Frequently
Your posting frequency on every social network should be different:
- Twitter: post 5 to 20 times a day
- Facebook: post 5 to 10 times per week
- Linkedin: Post once every business day
Mention Relevant Users
Social media is about interacting with other people.
So when sharing other people’s content, mention them using their username:
- “via [username]”
Use Tracking Tokens to Shortened Links
Use shortened links that track:
- Your best performing content
- The social networks that give the best results
So add UTM codes to every link you post then shorten it.
Use High-Quality Images
This one is straight-forward and simple.
It’s important to use high-quality images in your posts.
So use high-quality images in your posts.
Respond Quickly, Using Context
It might be obvious but on social media, you have to be social.
So you should share content and respond to people who reach out to you.
For example, more than half of Twitter users expect brands to respond within an hour.
And even more Twitter users expect you to respond when they have a complaint, which should go without saying.
Also make sure to have context on the person you’re responding to.
They could be:
- A loyal customer
- A prospect looking for information
- A lead ready to purchase
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