A title benefits both:
- A searcher
- A search engine
To get on page one of a search engine like Google, your titles need to be:
- Compelling
- Follow SEO tactics
If it doesn’t, then the wrong title will never reach its target audience.
A title helps searchers:
- Know what a webpage’s content is about
- Tells search engines how the page should rank
What is a website title?
A website title, also known as a title tag, is a HTML element detailing a web page’s content.
A website title helps both:
- The searcher
- Search engines
Searchers use website titles to get accurate descriptions of web page content before clicking on any links in the SERPs.
And, search engines use websites titles to match content with search queries in the results based on a web page’s relevance.
Search engines understand a web page’s title by looking for its title tag in the code.
A title tag is helpful when having multiple tabs open.
For example, if you’re researching marketing and using many resources or also chatting on Facebook.
When going between web pages, you can find the right tab using a page’s title.
Best Practices for creating Title Tags
When it comes to creating Titles for your web pages, follow these best practices:
- Keep it short, under 55 characters
- Don’t use all capital letters
- Don’t use too many keywords in the title
- Write copy that makes users click on the link
- Keep it relevant to the web page
- Make <h2> keywords different from the title tag
- Put your brand in the title, ideally at the end
Website title examples
The following are website title examples.
You can use these as inspiration for your own titles.
So, follow their formulas:
- 10 Best Nike Sneakers in 2019 [Buying Guide]
- Top 15 Ad Campaigns of the 21st Century – Advertising Age
- The Ultimate Guide to Instagram Hashtags for 2019
- 34 Essential Things to Know Before You Visit China – Y Travel Blog
- A Novel Way to Boost Client Satisfaction – Harvard Business Review
- SEO Is Back. Thank God. – New York Magazine
- Reflecting on My Failure to Build a Billion-Dollar Company – Medium
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