Search engine optimisation, or SEO, is often seen as:

  • On-page optimisation
  • Off-page optimisation

These include:

  • Content
  • Keywords
  • Links

And with technical SEO being overlooked or ignored.

Because people dont know alot about technical SEO or it seems complicated.

Click here to learn more about Technical SEO.

Basically, technical SEO makes slight changes to your content to help it rank for relevant keywords and phrases. 

Which involves making sure search engines can easily crawl and access your website.

This helps your website rank using on-page and off-page optimisation.

SEO tools can help when it comes to:

  • Knowing where to start with technical SEO
  • Which areas on your website to improve

In this post we will learn about:

  • The different SEO tools you can use
  • How each tool will help you

Let’s dive right in.

Technical SEO Tools

Google Webmaster Tools

Google Webmaster Tools (GWT) is a technical SEO tool with a lot of features.

Including features for finding:

  • 404 errors
  • Web pages on your website not showing up to visitors

These issues negatively affect your website’s performance, so it’s best to:

  • Find these errors
  • Redirect 404 errors to the right page

This tool also helps you check:

  • Robots.txt files so important pages aren’t blocked from search engines
  • A website’s sitemap is also checked to make sure it’s error free.

Note: Robots.txt files are used to stop search engines listing certain pages in search results.

Remember, a sitemap with errors creates a bad user experience for website visitors.

And other things GWT allows is to pick duplicate page titles and descriptions to fix on your website.

Because this helps your website avoid search engine’s ranking penalties.

Screaming Frog

The Screaming Frog tool crawls your domain to help find:

  • Duplicate page titles
  • Duplicate page descriptions

This tool also analyses URL structures to find fixes needed to be made.

Google’s PageSpeed Insights

Faster page load time helps improve:

  • Webpage rankings
  • Visitors user experience

This tool also allows you to analyse site speed and user experience for specific pages.

You can analyse this for both:

  • Mobile devices
  • Desktop devices

Plus, you are shown details on fixing errors to improve speed or user experience.

Google’s Mobile Friendly Testing Tool

Google gives higher rank to websites that are:

  • Responsive
  • Mobile friendly

This mobile-friendly testing tool tells you how mobile friendly your website is, so it doesn’t lose rankings.

And if your website or its web pages doesn’t pass, this tool tells you how to fix it.

Responsinator

Similar to the Google Mobile-Friendly Testing Tool.

But shows you how your web page look on:

  • Different types of mobile devices
  • Landscape or Portrait

Different types of mobile devices including:

  • iPhones
  • Androids
  • iPads
  • Tablets

But it doesn’t tell you how to fix issues.

Siteliner

This tool helps find duplicate content in your website.

To get started:

  • Type in your domain
  • This tool will crawl up to 250 pages
  • Then show the percentage of your website that has duplicate content

Also telling you:

  • Which pages have duplicate content
  • The percentage of the page’s content that is duplicated

Then you can make changes to avoid getting search engine penalties for duplicated content.

SEO Browser

SEO Browser helps you see websites the way search engines do.

This tool helps make sure:

  • Your content shows up like you want
  • Search engines displays everything you want to show

Because sometimes search engines don’t pick up what’s important on your website.

Website Grader

This free tool by Hubspot, allows you to:

  • Enter domains or subdomains to analyse
  • Gives a full domain performance report

The report shows you website’s for:

  • Performance
  • Mobile 
  • SEO
  • Security

Also providing steps to improve your website’s score in all areas.

Conclusion

It’s important to do technical SEO for your website.

It should be the foundation of SEO efforts and not doing it will negatively affect your search engine rankings.

So, make sure to:

  • Perform a technical SEO audit on your website
  • Remember to use the above mentioned tools

Now it’s over to you.

Tell me which other tools and resources are good for technical SEO?

Let me know in the comment section below.