Optimising Content for Social Sharing

Every online business should use social media to promote content.

You should already be spreading your content to your fans and followers on:

But the power of social media lies in spreading your content outside of your social media connections.

Doing so will extend your content’s reach to new potential fans and follow who will share your content to their personal networks.

Although you can make people share your content, you can:

Keep reading to learn how.

Make Your Content Social Media Share Friendly

It’s important for your article titles and content headlines to stand out for social media so people are attracted to your content.

So make sure your headlines are:

Social media sites like Twitter have a character limit for posts or updates.

And when people share articles, they include their own commentary.

Posts also need space for shortened URL linking to the actual content.

So instead of having a long title, keep it brief so people sharing can add their own insight.

Social websites like Facebook, LinkedIn, and Google+ auto generate post descriptions when you share them.

These descriptions are pulled from the URL’s meta description, which is helpful for social media optimisation.

And adding enticing meta descriptions to your blog post, web page and landing page, makes social media users more likely to click on your content.

Social websites also pull an image when you post your content.

So add photos and images to your content to make your social media shares visually pleasing.

Sometimes your content needs extra attention because:

So including a hashtag for the event or the username of the person in the title will get your post more attention and shares

Because when your content is shared, it will show up in the hashtag’s stream or the username’s mentions.

Websites with social sharing buttons get more mentions compared to those that don’t.

So encourage your website visitors to share your content on social media by adding social sharing buttons for:

And add these buttons to landing pages, web pages, blog articles and other content.

At the end of the day we can do everything to help your content get shared.

But if the content isn’t good, then guess what? It won’t get shared.

So focus on creating high quality content and let the sharing begin.

Now it’s over to you.

Tell me the tips you would use to make your content social media share friendly?

Let me know in the comment section below.