A long-tail keyword is:
- A keyword phrase
- 3+ word search query
These types of keywords target a niche audience’s search traffic.
Opposed to short-tail keywords which target search traffic from mass audiences.
Long-tail keyword term are:
- Specific
- Detailed
- Less competitive
- Lower in search volume
- Higher in searcher intent
Providing short-term and long-term benefits by:
- Quickly ranking high for specific topics
- Still being competitive for short-tail keyword terms
Also, long-tail keywords attract high quality traffic from search results, with higher chances of becoming leads and customers.
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