How to Increase Organic Growth

A Lot of businesses don’t last 10 years and the top reasons include:

• No market demand
• They run out of money
• They get out-competed in their market

Because they try to figure everything out on their own.

But we have done alot of marketing research to show you strategies and processes that will organically increase your growth.

So use the following in your SEO strategy to achieve the results you need.

Let’s dive right in.

Importance of Blogging for Businesses

Getting high in search rankings means:

• More qualified traffic
• More conversions
• More sales

And with blogging, marketers are more likely to see positive ROI.

Because creating content for your blog is a long-term strategy to bring traffic to your website.

Companies realise the importance of blogging so it has become a priority for more than half of marketer’s inbound strategy.

Why it’s hard getting attention in search

An increase in blog content for businesses means:

• More content in the SERPs
• Higher keyword difficulty
• Most topics having guides and tutorials ranking against each other

So it’s harder to stand out and get attention in most industries.

Meaning it’s important to focus more on your website and the content you publish.

As search results are so competitive, businesses are focussing on long-tail SEO and targeting the lowest search volume opportunities.

How to increase organic growth for your blog

The following are steps you can take for organic growth and to stand out in the SERPs:

Audience research

To get more traffic or leads, start by asking your audience what they like, dislike and want more of.

Because showing people you care about their interests makes them want to share their insights.

Remember to set goals for your audience research when it comes to surveys, interviews and any other method.

Audience research goals could include:

• Brand messaging
• Audience development
• Content strategy
• Website navigation and UX
• Email marketing

Make sure your questions match your audience research goals and if you have different goals, add interview questions that match them.

Examples of what to ask in interviews could include:

• Most common daily tasks
• Top challenges in sales/business
• How they would describe your business to others
• The main benefit of your business
• The main problem with your business
• Why they wouldn’t subscribe to your email list
• The types of content they find helpful
• The type of content they don’t find helpful

Answers for these questions will give you insights like a list of topic clusters and understanding high demand content types.

SEO site audit

If search engines don’t understand your content, you can’t reach your target audience.

Plus visitors bounce from a website that takes more than three seconds to load.

To conduct an SEO audit, use a tool like Screaming Frog to crawl your website then analyse the data and look for:

• Duplicate content
• Noindex pages or nofollow links
• Robots.txt file
• Improper redirects and redirect chains
• Broken media like video and audio files
• Broken links
• URL structure
• Slow loading web pages

If you find issues on your website, solve them so you can focus on content creation and optimisation.

New content opportunities

Look at topics already covered and find topics gaps to become an authority.

A few actionable step you can consider when filling topic gaps include:

• Get to the point quickly
• Provide a great content experience
• Create lists of tools and tips

So find the topics that interest your audience and analyse high ranking content on the search.

Then find ways to give more values based on gaps in your content and what your audience wants.

Update and optimise existing content

Optimise the previous content already on your blog.

Because you don’t want your audience to feel you’re always pitching them, so go back and edit your content so it’s less sales focussed.

Instead make your content, to the point, actionable and educational.

Use Google Analytics to find posts covering evergreen and relevant topics with low search traffic.

Then update them, starting with the ones with high conversion rates.

Use schema mark-up for more search page real estate

Use rich schema mark-up to enhance your content in search results.

For example, a FAQ schema can help websites display their FAQs in the search results for more clicks back from Google.

This can be done using the rich schema generator.

Design homepage and navigations for audiences

Make sure your homepage doesn’t make it difficult for people to take the actions you want, like finding content or signing up to email lists.

For your homepage first set the goals you want it to achieve, examples could include:

• Showing what your website is and what it does
• Making signing up for your email list simple
• Helping visitors find content quick and easy
• Showing social proof
• Improving internal linking

Improvements can also be made to your site structure and internal linking.

Start by sketching your site structure with categories and subcategories to achieve the following:

• More engagement from visitors exploring the website
• Shortest path to important content
• More visibility by internal links pointing to the landing page

So find important actions you want visitors to take and organise your homepage to make it obvious and the path simple.

Then draw the journeys your website wants visitors to take based on their interests then apply this to your:

• Homepage
• Menus
• Content categories

Conclusion

You won’t get results overnight, improving your organic presence can take months to show improvements.

But the steps mentioned above will take you from a low organic presence to being a highly authoritative one.

All it takes is patience, persistent and making intentional efforts where it matters most.

Now it’s over to you.

Tell me the steps you take to increase organic growth?

Let me know in the comment section below.