Demographic Segmentation

When promoting your brand, your material has to resonate with as much of your target market as possible.

This could be:

• Gen Xers
• Older Millennials
• Young kids
• Older Adults

Just remember to make sure to target people similar to your current audience with your material.

And you can do this using demographic segmentation.

Keep reading to learn more.

What is demographic segmentation?

Demographic segmentation divides your target market into specific groups.

A few examples of what these group are based on, includes:

• Geography
• Age
• Education
• Occupation

With this information, you can personalise your marketing for segments of your target market.

A huge benefit of demographic segmentation is efficiently using time and resources to only reach people that will lead to conversions.

Why is demographic segmentation important?

Demographic segmentation let’s personalise your messaging so it speaks directly to your audience.

Allowing your messaging to be more specific for each targeted segment, whilst also varying from segment to segment.

And also personalising your messaging based on audience:

• Desires
• Needs
• Fears
• Pains

Because consumers shop with brands that recognise, remember and give them relevant offers and recommendations.

Basically, prospects have a positive reaction when your messaging is personalised to them.

Note: email clicks and open rates increase with segmentation in email marketing.

A few things to avoid when it comes to demographic segmentation in your marketing, includes:

• Making false assumptions about certain segments
• Alienating current or potential customers
• Straying far from your brand voice
• Not monitoring trends in other segments

Examples of Demographic Segments

Geography

Geographic segmentation is basing your target market on their location. 

For example, people in different locations have different needs and interests, like:

• Cold weather outerwear in colder climates
• Swimwear in hotter climates

So understand how your target market’s climates, landscapes, and cityscapes affect their preferences.

Age

Age segmentation bases your target market by age ranges or generations, like:

• Generation Z
• Millennials
• Baby Boomers

So use personalised marketing to cater to each generation that:

• Grew up around the same time
• Have similar experiences today
• Share similar traits, habits, and opinions

Education

Education segmentation bases your target market on:

• School
• Area of study
• Degree

Targeting based on education speaks to:

• Audiences in a language they know
• People who studied at a certain level
• People who went to certain colleges or universities

Occupation

Occupation segmentation bases your target market:

• Job function
• Job seniority
• Job title

Targeting audiences based on occupation can attract the types of professionals who make buying decisions for their company.

Income

Income segmentation bases your target market on income range.

Knowing your potential customers income helps you:

• Target people who can afford your product or service
• Set prices based on their income
• Design pricing options for each segment of your target market

Conclusion

These days you can’t use generic marketing campaigns to attract consumers.

So try to personalise your marketing efforts to each demographic segment of your target market.

Then prospects will feel:

• You know their problems
• Recognise their needs
• Speak directly to your target market

Now it’s over to you.

Tell me how you use demographic segmentation to take your marketing to the next level.

Let me know in the comment section below.