You need content to engage with customers in the digital world.

This advice is not new, but the type of content you use has to be.

The type of content you offer customers changes with time, giving you new opportunities to reach and support customers.

Different types of content allows you to reach different types of audiences and new support options for customer service.

So, in this blog post, we will learn about different content types that you can use to support your customers.

Let’s dive right in.

Service Content

  • Podcasts
  • Online Courses
  • Self-Service Resources
  • Webinars and Live Video
  • Ebooks
  • Customer Checklists

Podcasts

The popularity and advertising revenue of podcasts increase every year, mainly because of the adoption of smartphones.

Giving content marketers and customer service teams the chance to produce podcasts on using and troubleshooting products.

Even episodes with industry leaders discussing trending topics.

So with the right audio setup, you can make podcasts regularly to provide valuable information, like:

  • How-to’s
  • Industry interviews
  • News highlights

But without the resources to start a podcast, get marketing attention by sponsoring or advertising on podcasts your niche.

And with the right partner, you can stay relevant to your audience by getting on podcast episodes weekly.

Online Courses

People want to learn and develop professional skills, and business owners are experts in their industry with information others will find valuable.

Putting this information into an online course:

  • Engages audiences with your website
  • Establishes you as an industry thought-leader
  • Shares knowledge about your passion
  • Provide an additional source of income
  • Help grow mailing lists

Online courses also don’t need anything fancy, only basic audio and video recording equipment.

But, they need planning for the modules you’ll teach and charisma in front of the camera when teaching lessons relevant to your brand and audience.

Support Resources

Potential customers will have questions and concerns about your business and these need answers.

But most customers don’t want to speak to a service representative, with more than half of consumers preferring digital self-service for simple inquiries.

Not wanting to send an email or make a call but wanting to find the answers on a website or app.

So a website’s knowledge base is the best option with resources being more than an FAQ page, solving customer inquiries faster.

Knowledge bases help eliminate the number of support tickets and the stress on customer support reps.

Webinars and Live Video

Webinars and other live videos are becoming more and more popular.

With brands building their following by:

  • Streaming weekly shows on Facebook
  • Posting live-streams on Twitch
  • Hosting webinars on their website

People also spend more time watching live-streamed content than pre-recorded videos.

Compared to standard videos, live-video content gets:

  • More comments
  • Shares
  • Engagements
  • Viewing time

Ebooks

Ebooks can provide value for customers and attract new targeted leads.

For example, guides and similar informative resources can be appealing to B2B companies.

And offering valuable information for free to:

  • Grow your email list
  • Get users’ attention
  • Show audiences you want to teach them something new so they are successful
  • Helps move users down the sales funnel
  • Making audiences familiar with your brand and its content

So make sure to align your content with the audience’s buying journey so they are ready to purchase.

Plus, you don’t need to create new content for your ebook, just compile related blog articles into one document.

Just make sure the topics are related and this method should need little editing to create chapters in your ebook.

Customer Checklists

Checklists, for the right industry, can provide value and potentially help make sales.

A checklist is a to-do list for customers with the information taken from content normally written on a blog post.

And because checklists are visual, customers will likely print them out for future reference, continually reminding them of your brand.

Also, this type of content can easily be repurposed to post on blogs and social media.

Conclusion

The possibilities of reaching and supporting your customers are countless.

Just by adapting your content to serve the interests of your audience and their preferred platforms, will help you reach them better.

Now it’s over to you.

Tell me the type of content you use to best support your customers.

Let me know in the comment section below.