Compressing Images

When optimising your content for search engines, you think of the following:

Don’t forget about compressing the size of your image files.

Your website’s load speed is an important Google ranking factor.

And your website’s load speed is affected by the size of your image files.

Basically, Google penalises websites with bigger size image files because they make your website load slower.

Image compression works by merging pixels with similar colours into single pixels, which reduces:

To the human eye, the quality stays the same because we can’t notice these colour differences between an uncompressed and compressed image.

Because your eyes notice light and dark image details compared to colour image details.

Uncompressed image file sizes can be four times bigger than compressed images.

But compressed images:

So, the following are quick and easy ways to compress your images, which helps:

Let’s dive right in.

Compress a file