Your business needs calls-to-action to help you:

  • Earn more money
  • Get more leads
  • Increase online sales

Because not having calls-to-action means you can’t convert website visitors or social media followers into leads.

And your audience won’t take action in the sales lifecycle to:

  • Benefits themselves
  • Grow your business

Now you can see how important CTAs are.

But the good news is you don’t need to professionally design them.

So in this blog post, we will learn about:

  • Different CTA buttons
  • Their purpose

Let’s dive right in.

Basic Calls-to-Action

Basic CTAs are quick and clean buttons that help your website convert visitors.

A few examples of basic calls-to-action use include:

  • A landing page that needs a custom submit button
  • A web page that needs to drive visitors to a coupon
  • A blog post that needs a “read more” button after the summary

Social Media Share and Sentiment Calls-to-Action

A few examples of where social CTAs can help drive social engagement include:

  • Your website
  • Landing pages
  • Blog posts

And the two types of social calls-to-action include:

  • Social share buttons
  • Social sentiment buttons

Social Share CTAs

These buttons will help visitors easily share your content on their social channels.

So make these buttons clickable by coding a hyperlink on it.

Social Sentiment CTAs

Social sentiment CTAs are used to share public testimonials by social media users.

For example, a CTA with a screenshot of a publicly posted Facebook comment.

Just make sure to test social sentiments on your content to see how they benefit your conversion rates.

Contextualised Calls-to-Actions

These types of CTAs allow you to include more context.

For example, further explaining to visitors the value they will receive from clicking. 

Make sure to keep the buttons layout simple so visitors can see the action you want them to take.

Photo and Mobile Device Calls-to-Action

Photos can work well with your calls-to-action.

Because all you have to do is overlay text on the picture.

Photos also help make your brand and audience message more:

  • Human
  • Customisable

And similar to this, mobile and desktop devices help your action stand out.

For example, a screenshot of your product in action on a kindle works better than a screenshot of your product alone.

Qualifying Calls-to-Actions

Your job is to nurture leads and gently help them down the marketing funnel.

So use CTAs that help take these prospects over to the sales funnel.

Just remember, it’s important that these calls-to-action are:

  • Welcoming
  • Not pushy

Also a well designed CTA can help:

  • Naturally move leads down your marketing funnel
  • Convert a lead to marketing qualified lead

Conclusion

Remember, using calls-to-action on your website, landing page and content page will help visitors convert into leads.

Just use the ones mentioned above to get the desire you want out of your CTAs.

Now it’s over to you.

Tell me which calls-to-action have benefited your business the most?

Or if you have not yet used CTAs on your content, which will you try first?

Let me know in the comment section below.