Blogging should be part of your marketing strategy because it:

  • Drives website traffic
  • Promotes your products and services
  • Builds trust with potential customers

So in this post, we will learn:

  • The benefits of blogging for businesses
  • How to create content for links and traffic to your website

Let’s dive right in.

What is a business blog?

A business blog is a marketing tactic to help your business grow.

This tactic involves producing content relevant to your business and industry to get more attention online for your business.

Blogging for your business is just like any other marketing channels such as:

  • Social media
  • Direct mail
  • Email marketing

Business Blogging Benefits

Here are a few reasons why your business should be blogging:

Drive traffic to your website

Every business owner with an online presence wants more website visitors.

And the different ways people find your website include:

  • Your current audiences enter your name into their browser but they already know you so that doesn’t bring new traffic.
  • Buying an email list, emailing them and hoping someone will open and click, but that’s pricey and illegal.
  • Using paid ads, which is expensive and if your money finishes, the traffic stops.

So, you can bring in new traffic to your website by blogging and doing SEO on your website.

You can start by:

  • Posting more content on your website
  • Updating existing content on your website

And blogging as a marketing tactic does both:

  • Create and publish more blog posts
  • These posts get indexed on your website
  • Increasing the chances of your content showing up on the SERP
  • You get more organic search traffic to your website

Doing so also tells search engines like Google that your website is active and should be checked frequently for new content.

Repurpose blog content for social media

Blogging for your business can help you get in front of new audiences on social media.

When you create a new blog post, that content can get shared on social networks like:

  • Twitter
  • LinkedIn
  • Facebook
  • Pinterest

Blogging can also maintain your social media presence.

Because you don’t have to create new content especially for social media but simply repurpose that content.

Doing so will expand your social reach and bring new website visitors from these social channels.

Convert traffic into leads

When your blog is bringing traffic to your website, convert that traffic into leads.

Do this by adding a call-to-action to your blog posts.

Calls-to-actions ask for visitors information in exchange for:

  • Ebooks
  • Whitepapers
  • Fact sheets
  • Webinars
  • Trials
  • Basically any content asset

Basically lead conversions work by:

  • Visitors coming to website
  • They see a call-to-action for a free offer
  • They click on the call-to-action and go to a landing page form to fill in their information
  • They fill out the form, submit the information and get the free offer

Most blog posts have call-to-action buttons because that’s how website traffic turns into leads.

Just remember all blog visitors don’t become leads.

But that shouldn’t stop you from blogging and putting call-to-actions on all your blog posts.

Establishes Authority

Your business’s blog should:

  • Answer questions by readers and customers
  • Creating valuable content for your target audience

Doing so will make you an industry authority through your blog posts helping confused customers.

Establishing authority is a similar metric to getting traffic and leads but this metric can be used to measure sales enablement.

And also helping salespeople close more leads because:

  • Answering prospects questions with blog posts make them trust your sales funnel and what you say because you’ve helped them before they wanted to purchase
  • Prospects reading your blog posts enter your sales funnel knowing about your products, services, market and industry, resulting in a more efficient sales process
  • Salespeople who face specific questions that need in-depth answers can get them from your blog posts. This makes the sales process faster and builds trust

Link building

Backlinks are one of the factors Google uses to rank a website on its SERPs.

Therefore, backlinks are important for search engine optimisation.

But link building is the hardest part of SEO.

So to get relevant links, you need to create articles that are valuable to:

  • Potential customers
  • Companies that are seen as industry leaders to your audience

Links from authoritative websites are:

  • Recommendation from these websites
  • Show Google you’re trustworthy and an industry expert
  • Build domain authority

All these factors help improve your website’s chances of ranking in search engines.

Get long-term results

Blogging helps your business’s website get traffic from search engines long term.

Meaning, as soon as your blog post starts ranking, it will continue to get traffic over a long period of time.

So the effort you put in to make one blog post can turn into numerous views and leads in the future.

You can even monetise your blog’s content.

An example of this is affiliate marketing.

This can generate income from blogging about any topic by referring your visitors to relevant products and services.

But remember, when it comes to blogging, your affiliate sales will:

  • Come from older blog posts
  • Come from evergreen blog posts
  • Not come from all of your blog posts

So be patient because over time you will get more traffic and leads and without any additional work.

Share company news

Blogging also allows big and small businesses to share their business news and stories.

You can tell your audience:

  • What your up to
  • What’s new
  • If your trying to hire someone
  • Share an interview with an industry experts
  • Share a case study showing how your products and services help customers
  • If you’re hosting a local trade show

Doing so shows your audience that your brand is human and not always about selling.

Additional Business Blogging Benefits

Other ways a blag can benefit your business include:

  • Testing out campaigns before investing money and time creating them
  • Helping understand persona better

Although these aren’t the main use of a blog, they are still useful ways one can be used.

Conclusion

So remember the benefits your business blog can get you includes:

  • More traffic
  • Leads
  • Authority
  • A better relationship with your audience

And even other ways mentioned above by simply thinking outside of the box.

So now it’s over to you.

Tell me how starting a blog has benefitted your business.

Let me know in the comment section below.