Inbound links are key to the success of inbound marketing.

Inbound links help with:

  • Increasing website traffic
  • Improving SEO

Also, inbound links from major website sources like a news website can be great for public relations.

What are Inbound Links?

Basically, inbound links are links from one website to another.

For example, if I create a link in this post to another website, that will be an inbound link coming to their website from mine.

The inbound part is used by the one receiving the link.

Do you need Inbound Links?

An Inbound Link allows your website to get referral traffic from another.

For example, for your blog it’s a way for that blog’s readers to visit you.

But it all depends on the blog or website’s traffic, these links can even send a low volume of traffic.

The long-term benefits of inbound links is SEO.

If a website has a lot of inbound links pointing to it then it will rank better in search engines.

Just remember, all inbound links are not equal.

So, focus on getting good inbound links from authoritative sources. 

Software tool can also help by:

  • Notifying you when you get a new inbound link
  • Rating these links based on value

What is a Good Inbound Link?

Use the following tips when determining an inbound link’s quality and strength:

Authority

A good inbound link will come from an authoritative website.

Meaning a cat blog wont have as much authority as a website like BBC.

Anchortext

A good inbound link will use an anchor text.

An anchor text is a paragraph or link of text with the link.

For example, you can link to another site by:

  • Writing the URL
  • Using an anchor text

Description

A good inbound link has descriptive anchor text.

A descriptive anchor text lets the one linking to the other website to describe the link itself.

And this gives more information to search engines about the website receiving the link.

1 thought on “Building Good Inbound Links”

  1. Pingback: Where to start with Off-page SEO - XXMG

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