Optimising old content is basically updating your old blog content to get more traffic and leads. And if you want… Read More »Optimising Old Content

It’s tough for marketers when it comes to: The contacts in your database How they differ How to market to… Read More »Segmentation and Buyer Personas

Not everyone will be interested in your product or service. So you have to narrow down your target market. Doing… Read More »STP Marketing – Segmentation, Targeting & Positioning

Social media is changing all the time. Whether its: Facebook and its hashtags Twitter and its profile layout Pinterest and… Read More »What An Optimised Social Media Account Looks Like

Buyer personas are important for marketing. They tell the marketing team who they are marketing to and sales teams who… Read More »Ask These Questions When Creating Buyer Personas

Before you release your product or business idea to the public, you need to know what they think of it.… Read More »Focus Group

Marketing is about giving solutions to the people that need it. But marketers struggle to find and target their consumers… Read More »Behavioral Marketing

When promoting your brand, your material has to resonate with as much of your target market as possible. This could… Read More »Demographic Segmentation

Developing your buyer persona basically tells you who buys from you. And a few examples of the demographics of your… Read More »What are Psychographics?

The voice of a brand makes it stick in consumer’s memories. Especially brands with strong and unique characteristics. For example,… Read More »Brand Voice