Marketing is all about data. And the metrics you track at the top and middle of your marketing and sales… Read More »Measuring Sales Enablement

When it comes to marketing, you need to improve your website’s SEO. This helps your website get traffic that you… Read More »Track, Analyse and Improve Your SEO Strategy

Every online business should use social media to promote content. You should already be spreading your content to your fans… Read More »Optimising Content for Social Sharing

What is CAN-SPAM? CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography And Marketing. It’s a law of rules for… Read More »What is CAN-SPAM?

Your business needs calls-to-action to help you: Earn more money Get more leads Increase online sales Because not having calls-to-action… Read More »Calls-to-action

Blogging should be part of your marketing strategy because it: Drives website traffic Promotes your products and services Builds trust… Read More »Business Blogging

When certain businesses start new initiatives, on the outside these moves might seem a bit random. But once you consider… Read More »What is a Buyer Persona?

When you visit a website, you enter the domain name in the browser. But technically, the website’s address is the… Read More »IP Address

Before creating an online presence, you need a domain or a domain name. This is the very first step and… Read More »Domains and Domain Names

When search engines crawl your website, to know what your webpage’s content is about they look at: The title Headers… Read More »Slugs in WordPress