When certain businesses start new initiatives, on the outside these moves might seem a bit random.
But once you consider buyer personas then these moves make a lot more sense.
Businesses identify their buyer personas based on:
- Their lifestyle
- Things they enjoy
- Their interest
- Their value
What a business’s consumer cares about and finds important is vital when creating their buyer personas.
And buyer personas matter because they help businesses:
- Be authentic to their consumers
- Relate to them on a personal level
- Expand their reach
- Create lifelong brand advocates
So keep reading to learn what buyer personas are.
What is a buyer persona?
A buyer persona is a profile of your ideal customer.
Buyer personas are created using:
- Market research
- Existing customer data
When creating buyer personas, they must be as detailed as possible and include:
- Customer demographics
- Behaviour patterns
- Motivations
- Goals
Doing so will help your business when it comes to structure and insight.
Also detailed buyer personas help your business figure out:
- Where to focus your time
- How to guide product development
- The goals to target in your business
And as a result your business will attract valuable:
- Visitors
- Leads
- Customers
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