Long-Tail Keyword Definition

A long-tail keyword is:

• A keyword phrase
• 3+ word search query

These types of keywords target a niche audience’s search traffic.

Opposed to short-tail keywords which target search traffic from mass audiences.

Long-tail keyword term are:

• Specific
• Detailed
• Less competitive
• Lower in search volume
• Higher in searcher intent

Providing short-term and long-term benefits by:

• Quickly ranking high for specific topics
• Still being competitive for short-tail keyword terms

Also, long-tail keywords attract high quality traffic from search results, with higher chances of becoming leads and customers.