Search Engine Optimisation (SEO) can seem complex and hard to pull off.
Different articles give you different advice, some even contradicting others about SEO best practices.
So when it comes to link building and off-page SEO, it’s best to stick to the basics.
First, understand that SEO includes two areas that influence a website’s search rankings.
On-Page SEO is the information search engine crawlers find from:
- Your content
- Your website’s structure
Off-Page SEO is the information search engines find about:
- Websites linking to yours
- Websites linking to ones mentioned directly above
- The relationship between your website and websites linking to ones mentioned directly above
To help with your off-page SEO we will learn where to start.
Link-building with helpful articles, not asking for links.
Let’s dive right in.
Start with Articles
To start Off-page SEO, you need content that is well written.
Your content needs to make blog post publishers want to link to it.
When publishers link to your articles, you can get attention from their audience for your:
- Products
- Services
Remember, to get SEO value for your article, include:
- Keywords to rank on search engines
- Links to confirm informational sources
Make it Clear and Direct
Make sure your articles follow these rules:
- Direct about the value your title mentions
- Don’t repeat your title in the subtitles
- Typically between 400-800 words
Also break up your article’s content into sections, using subheadings for a web friendly format.
Add Unique Headlines
Make sure to monitor your articles in the search engines for:
- How many clicks your headlines receive
- Your website’s traffic analytics
You can also use other channels to get your articles more visitors, including:
- Social Media websites like Facebook and LinkedIn
- Content publishing websites like Medium and Youtube
- Offer downloads with tracked links
- Paid Advertising to your article page
- Mention your content on Twitter and Instagram
- Reach out to other bloggers to promote your blog article
Make your Content Unique
Make content that searchers want to click, then click more when they read the text.
Use this opportunity to promote additional content you can track, to see how readers:
- Interact
- Engage
With your content on either your website or other platforms.
Note: Use social platform API’s so readers can join your website using their social networking login credentials.
Don’t forget to:
- Make your content easy to share
- Make your article a downloadable document
- Add a twitter button to your web page or PDF
- Add a other Social Media Widgets to your web page or document
If you publish your article on other platforms like LinkedIn or Medium, make sure to add links too.
Get Feedback
Send your content out and ask for feedback to:
- Friends
- Family
- Coworkers
Or find people similar to your target audience and get their responses.
Ask them to:
- Evaluate your article
- Give their honest opinions
Your article helps you do long term marketing, think of it like a salesperson working 24/7.
And even if you can’t find people for feedback, just publish your articles.
If they get a good response and plenty of traffic, rinse and repeat.
If they don’t then dont panic, just change a few things around and try again.
Click here for more on Off-page SEO.
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