Mobile devices count for over 50% of internet activity.
Desktops count for over 45%.
And tablets make up the rest.
Looking at these statistics, you have to optimise your website for people searching the web on their phones.
Or, you risk missing out on traffic from the majority of internet users.
To create an effective mobile experience, your website needs a responsive design.
A responsive design helps web pages be readable on all devices by changing your website to fit all screen sizes.
This helps your website visitors view and interact with your website on any device.
How responsive design works
A responsive website changes to match the size of the device you’re using, so your content is readable to visitors.
Set breakpoints target ranges of specific displays.
For example, you breakpoints for:
- Phones
- Tablets
- Desktops
Best practices for responsive web design include:
- Buttons and hyperlinks should be a minimum of 48 pixels wide and 48 pixels tall for all users to click.
- SVG (Scalable Vector Graphic) Files help scale images without losing the quality.
- Responsive Images for images that aren’t SVGs. Use CSS rules to automatically adjust image dimensions to fit users’ screen sizes.
- Fonts should be legible on all devices. Google recommends using a minimum font size of 16 CSS pixels.
- Device Features should include a “Chat Now” CTA and a “Call Now” CTA. So, add your business phone number and your email.
- Test your responsive website on different devices and browsers. This helps you see your website’s performance. You can use Website Grader tools too.
Responsive Web Design vs. Isolated Mobile Web Pages
The two methods for creating mobile websites include:
- Responsive design
- Mobile templates
Responsive designs have one website that adapts to all screen sizes on any device.
A mobile template is a separate mobile-only website or subdomain.
Mobile-only websites are for larger organisations like Facebook and Twitter.
But a responsive website is better for most businesses, because its:
- Cost-efficient
- Easier to develop
- Easier to maintain
Isolated mobile websites create a separate version of a website for mobile devices.
And, responsive designs change to fit any screen size using fluid, proportion-based grids.
Responsive websites use:
- The same HTML to all devices
- CSS media queries to change how websites look on each device
A responsive design makes:
- A marketers life easier
- your website more effective
A mobile-friendly website:
- Saves money long-term
- Delivers a better user experience
- Perform better on all devices
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