Compressing Images

When optimising your content for search engines, you think of the following: 

• Getting backlinks
• Targeting keywords
• Becoming a topic authority

Don’t forget about compressing the size of your image files.

Your website’s load speed is an important Google ranking factor.

And your website’s load speed is affected by the size of your image files.

Basically, Google penalises websites with bigger size image files because they make your website load slower.

Image compression works by merging pixels with similar colours into single pixels, which reduces:

• Image resolution
• Image file size

To the human eye, the quality stays the same because we can’t notice these colour differences between an uncompressed and compressed image.

Because your eyes notice light and dark image details compared to colour image details.

Uncompressed image file sizes can be four times bigger than compressed images.

But compressed images:

• have the same noticeable quality
• load a lot faster

So, the following are quick and easy ways to compress your images, which helps:

• Reduce your images’ file size
• Increase your website’s page speed
• Avoid Google penalties

Let’s dive right in.

Compress a file

• Go to squoosh.app.
• Click on “select an image”
• Pick your image
• Wait for compress process to complete
• Then download your compressed image

Batch compress files

• Go to TinyPNG.com
• Click on “Drop your .png or .jpg files here!”
• Pick up to 20 images with a maximum file size of 5 MB each
• Wait for compress process to complete
• Then download your compressed images